Dormu Sleep

Put Your Worries to Sleep - Youtube Ad Campaign

Dormu Sleep is a Hong Kong based bedding brand that produces Asia’s most popular weighted blankets and sleep solutions. At Good Takes Only we developed from concept to finish multiple media assets and a Youtube campaign to promote their best-selling product: the Cooler.

The main campaign video gathered over 200K views on Youtube!

When Dormu brought weighted blankets to Asia, most audiences were unaware of the benefits that such product would bring to their sleeping routines. To tackle this issue we helped the brand produce an explainer video which could be watched from start to finish without feeling tedious.

Put Your Worries to Sleep unfolds like a classic ad from the golden age of advertising, mixing hard data with humour with a viral flair that made it suitable for both traditional digital communication, and social media content marketing.

Brand assets production

As Dormu’s product line kept expanding we were tasked to produce a series of media assets to be used on their social media communication and their e-commerce platforms.

Young woman standing on a bed in a modern bedroom, wrapped in a white sheet, with a wooden bed frame, grey walls, a side table, a floor lamp, and a dresser with flowers.
A woman with long brown hair smiling under a gray blanket on a bed in a cozy bedroom.
A woman lying in bed, partially covered with a gray quilt, with only her face and hands visible, smiling slightly and looking upwards.
A woman sitting on a bed, wrapped in a blue satin robe, smiling softly and looking down, with her arms gently crossed over her chest in a cozy, intimate setting.
A bedroom scene with a bed covered by a blue quilt, a wooden chair with a brown leather seat and back, and a white sweater draped over the chair's armrest. There are curtains and a window in the background.