HSBC University

Industry: Finance

Agency: Filament

Project description: Our largest project to date, we delivered a comprehensive suite of immersive visual content for HSBC. This included a three-minute animated corporate video introducing the Greater Bay Area and HSBC's strategic position within it; handling everything from scripting and storyboarding to graphic design, voiceovers, 3D design, 2D motion graphics and animation. We also created a series of naked-eye 3D animations and immersive 360-degree visual and soundscapes, featuring content that represents the four seasons through culturally relevant elements from southern China. The content was designed for 40 metres of wall space using 14K videos, 10 projectors, and Igloo technology, creating a seamless environment that is also viewable in VR.