Close-up of a sign on a building that reads "SEOUL AESTHETIC" with Korean characters beneath, next to a glass window reflecting interior scene.

Seoul Clinic

Seoul Clinic is a Korean healthcare brand based in Central, Hong Kong. We help them build their brand from scratch, developed their guidelines, and created a wide set of content for their websites, social media and physical billboards.

Brand Guidelines Development

Seoul Clinic and Aesthetic needed to develop a brand guideline for their website, social media presence and communication. At Good Takes Only we created a style guideline that combines elements from the traditional Korean heritage dress —the Hanbok, with colour tonalities that reflect earthy natural tones. The result is a series of assets and directions that can be easily applied to every media to achieve a cohesive look while maintaining a distinctive, unmistakably Korean look.

Modern reception area with minimalist design, beige and white furniture, a textured terrazzo floor, and a curved reception desk with hanging pendant lights.
Color palette featuring six colors with their RGB, hex codes, and labels: Pantone Warm Grey 1C, Pantone 7521C, white, Pantone 419C, and a beige color. The palette is divided into primary and secondary color sections.
Design guide for Seoul Aesthetic logo usage, showing logo colors, placement rules, and application examples with two models and branding templates.
A modern, minimalist clinic interior with white walls and wooden flooring, featuring promotional content about Seoul Aesthetic Clinic, including images of women and a list of quality keywords.
Collage of images related to skincare, beauty treatments, and wellness clinics, including women receiving facials, a man undergoing facial treatment, skincare products, a skincare consultation, a treatment room, and fashion portraits.
Comparison of typography styles for 'This Grande' and 'Sofia Pro' in different weights, including Light, Regular, Medium, and Italic.
A digital layout featuring various heading styles, subheadings, body text, and promotional sections about Seoul Aesthetic Clinic, with headlines, subheaders, and application examples for typography hierarchy.
Three computer monitors displaying aesthetic clinic website layouts with images of skincare treatments, a woman, and clinic services.
A collage of images related to medical technology and treatments, including syringes, medical devices, and a syringe with a vaccine bottle, with overlay text highlighting new products, technology, and treatment tips from Seoul Clinic. The right side
A presentation slide about Seoul Aesthetics featuring images of skincare and cosmetic treatments, a woman receiving a facial, and a model with long hair, alongside text and graphics related to aesthetic procedures and products.
A webpage layout demonstrating Korean-inspired color blocks and typography with sections titled 'The Best You is What We Do,' 'New Technology,' and 'How to treat Scars?'. It includes informational text and call-to-action buttons, with a beige and pas
Outdoor marketing advertisements for Seoul Aesthetic, featuring images of women and promotional text on billboards and signage in an urban setting.

Media Assets Creation

We developed a series of photo and video assets to be used on the company website, prints and social media. These included promotional testimonial videos, educational clips, clinic tours etc…

Modern hotel lobby with white and gray furniture, floral arrangements, large windows, and a digital display screen.
Modern white reception desk with flower arrangements and hanging glass pendant lights in a sleek, minimalistic lobby.
Modern office space with large windows, beige sofa, green potted plant, wall-mounted screens, and decorative lighting fixtures.
sterile medical operating room with surgical light, examination bed, white cabinets, and medical supplies