How Animation Is Changing the Content Game

In a world full of forgettable content, we've been doubling down on craft. Lately, that's meant pushing deeper into animation and design-led visuals that hold attention. Here's a look at what that looks like in practice.

Light & Wonder – 3D animation at G2E Asia

For our first project with this fast-growing gaming leader, we created a high-energy ad around their next-generation cabinets. The brief was simple: make industrial hardware feel cinematic. We combined detailed 3D animation with scripted live-action moments, and the result was a reel that helped the brand stand out at the show.

Wuliangye – a surreal FOOH over Victoria Harbour

When one of China's most iconic baijiu brands launched a new product in Hong Kong, we built a campaign around a single, surreal visual: a giant bottle rising from the harbour, while custom neon lights washed the city in the product's signature colour. Playful, unexpected, and rooted in the city — it gave the launch the attention it deserved.

P.S. Of course, we could always do it like Nolan would have. Budget permitting.